Brand names, logos and brand strategy
From big multinationals to ambitious start-ups.
From hand-crafted bikes to amenity-led buildings.
From just the name to a full-blown brand strategy.
Here is a small sample of our work to start you thinking of your project.
How it works…
This is a part of the process where you will need the most input. Understanding who you are, where you come from and what you do is the foundation of crafting a great name. We will talk about your ambitions, what makes you win customers over and who your competitors are.
STEP 1: Getting to know you
Even with the simplest rebranding exercise, looking at your competitors and the ways they market themselves is important in order to best understand your strategic opportunities. Once we have identified these, we will discuss them with you and decide on the best option moving forward.
STEP 2: The strategic options
STEP 3: Crafting strategies and names
Only when your positioning has been chosen will we progress to preparing brand or identify names. This will ensure that your name matches your aspirations and the expectations of your customers while also standing out from the crowd.
This is the part of the process where we will work on the visual expression of your brand or identity. Here we take into account your wider business (if required), showcase how the brand will work across your business and whether it is easy to implement on a day-to-day basis.
STEP 4: The creative part
STEP 5: Your new set of branded materials
Your brand really comes to life when you see your first new set of branded materials. These can be different for most but usually they consist of business cards, email signatures, LinkedIn banners, a new website and some shiny social media posts.
STEP 6: Ongoing support for consistency
For businesses that require on-going support with their branding and implementation - from social media posts all the way to collateral and websites - we offer retainer or per-project services that help you implement your brand consistently for the highest impact.
A full blown strategy or just a logo? It is up to you…
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Logo refresh only
Need an updated version of your logo? Looking for a design that better matches your business’ aspirations? No problem if that is all you are looking for.
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Brand audit and redesign
If you operate in a crowded marketplace where being memorable is difficult, let’s talk about how a reimagined branding - and maybe other marketing and communication activities - can help you stand out from the crowd.
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Brand, guidelines and templates
Looking for that creative spark but want to do your own day-to-day implementation? We can help you get the rules and templates in place so that you can execute your brand with confidence - or you can pass it on to other creative agencies.
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Monthly or per project brand support
If you have a growing business and are short on time when it comes to implementing your new brand, we can do this for you - either on a monthly basis or for each project. Talk to us about a tailor-made solution!
